5 Top Tips for Writing Enticing Real Estate Blog Content

In 2018 there were over 1.36 million real estate agents in the U.S. With so much competition, there’s no question you have to do something special to stand out to potential clients.

The question is, what can you do?

A great way to stand out and show off your knowledge of the industry is to create and post to a real estate blog. However, it’s important to remember the real estate blog content you post matters. It offers quality, relevant information and provides value to readers.

If you are ready to start a real estate blog, use the tips here to ensure you are creating compelling and engaging content.

1. Provide Solutions to Real Problems

When someone goes online to search for something, they are typically looking for a specific answer or a solution to a problem. This is especially true with real estate.

For example, someone may search:

What neighborhoods have the best schools?
What renovations are going to increase the home’s value to the most?
Should they hire a realtor?
How do they handle multiple offers on their home?
These are all real-life questions that people are going to ask online to find the best answer.

If you make the goal of your blog to answer these questions, like Ari Rastegar does, you are going to become an authority in the industry. The more useful your content is, the more likely people are going to visit your site often and refer you to others who are trying to buy or sell a property.