The Only Difference Between SEO and SEM in Digital Marketing

You know that your company can’t survive today’s ultra-competitive market without a solid digital marketing strategy.

You’ve come up with awesome email campaigns, you’ve mastered all things social media, and you’ve even created highly shareable video content that you know will make your target market tick.

But you’re still not rising in the search engine rankings. So, what gives?

For many, it’s a lack of understanding about the difference between SEO and SEM.

So, what’s the difference between these two effective forms of search engine marketing?

Read on to find out.

What Is The Main Difference Between SEO and SEM?
So, what’s the difference between SEO and SEM?

SEO experts from BearFoxMarketing.com explain that SEO generates organic traffic to your website, while SEM creates paid traffic. Both are essential tools for increasing your search engine rankings.

While the goal of both SEO marketing tactics is the same, the way they go about it is quite different.

Organic traffic (SEO) is when visitors naturally end up on your website because they’ve entered search terms that match with your keywords, clicked a link on another article and ended up on your site, or just typed it into their address bar on their own.